Machinery FAQs was created in response to customer and dealer demand for a trusted, farming-focused and easy-to-use online classifieds website which allows users to find exactly what they need without having to sift through what they don’t. Farmers can be nervous about buying and selling online so we've created a community that farmers can trust. It's where farmers trade.

The Irish Farmers Journal brings this new site to the market, with a dynamic look and feel, that offers standard classified adverts to corporate level packages, display advertising, and the latest news stories. At, you can buy and sell online and harness the power of the Irish Farmers Journal with its 379,400 weekly readers (TGI 2022) by also placing your ads in the weekly print edition.

For machinery dealer enquiries please get in touch with our Machinery Account Managers.

David Kincaid on 087 915 0065 

Padraic Guinan on 087 923 1403 

Machinery dealers on benefit from the ability to reach a large target audience.

There is added value by placing lineage and print adverts, in a templated format, in the Irish Farmers Journal each week

They have access to a dealer dashboard which gives more information on your business and allows you to link your social media channels.

Your ads will appear on the machinery listings with your company logo present - identifying that you are a trusted seller on the site.

The machinery dealer profile displays a cover photo, text about the dealer, images and links back to the dealer website and social media channels. These can be updated at any time. We have a dedicated support team that are available to answer any of your questions. Please get in touch on 01 4199550 or contact any of our members below:

Helena Scully 

Gemma McLaughlin 

Or you can fill in the contact us form and a member of our team will get back to you as soon as possible.

There are three different subscription packages available for machinery dealers. Subscription packages allow dealers to advertise machinery without incurring a charge each time a new advert goes up on the site.

Level 1 for €150 per month

  •   50 online adverts, at any one time.
  •   Your own branded online showroom including; your ads, an about section and contact details.
  •   Dealer dashboard.

Level 2 for €250 per month

  •   70 online adverts, at any one time.
  •   Your own branded online showroom including; your ads, an about section and contact details.
  •   Dealer dashboard

Level 3 for €350 per month

  •   150 online adverts, at any one time.
  •   Your own branded online showroom including; your ads, an about section and contact details.
  •   Dealer dashboard.

All subscriptions for machinery dealers are on auto-renewal each month. You can see what subscription package you're signed up to by going to 'My Account' and clicking 'Subscriptions'.

If you wish to cancel your subscription please ring your account manager. 

You can use to create your own template print ad in the Irish Farmers Journal print edition, direct from your dealer dashboard. There are four options machinery dealers can choose from:

  •   Eighth page with header and footer plus three images and descriptions €250
  •   Quarter page with header and footer plus nine images and descriptions €500
  •   Half page with header and footer plus 18 images and descriptions €1,000
  •   Full page with header and footer plus 36 images and descriptions €2,000

Yes, machinery dealers have the option of bulk uploading their adverts through a CSV file. 

Yes, you can sell second-hand machinery through the website and app. The biggest risk of buying machinery online is knowing that you’re buying from a trusted source. Farmers Market is brought to the agricultural industry by the most trusted agricultural publication in Ireland. We also have a section in our machinery category specifically for selling vintage machinery.

Yes, you can advertise machinery lots on We have had a number of auctioneers advertising machinery on the site. We are also open to running machinery auctions on our sister site,

Munster Auctions, Mid Ulster Auctions and Taffe Auctions have been advertising lots for their machinery auctions on the site.

"Dealer of the Week" is a promotional campaign that is ran by the team to highlight the number of machinery dealers that are signed up to the new classified site. Each week a new machinery dealer is chosen to be at the forefront of the Farmers Market website.

Dealer of the Week

  • 1 week ad carousel on homepage
  • 1 week ad carousel on Irish Farmers Journal homepage
  •  Social posts on Twitter & Facebook pages
  •  Promotional ad in Irish Farmers Journal paper in the Machinery Classifieds section
  •  Email banner to over 115,000 subscribers

An example of this is Clarke Farm Machinery. Below is an example of a Twitter post that was put on the Farmers Market Twitter page advertising Clarke Farm Machinery.